BINITA BHATTACHARYA, MA, MBA VP, MARKETING & CUSTOMER EXPERIENCE
Binita is a passionate user experience and insights research leader with 14 years of experience with expertise in designing, conducting, analyzing, and synthesizing primary and secondary market intelligence to drive business decisions and new product development. Her experience spans quantitative and qualitative methodologies, domestic and International studies, a comprehensive mix of therapeutic categories, medical device research, usability, and UX research. Her goal on any team is to be the customer advocate and ensure that teams are solving problems customers care about with a foundation in strong data, that can be leveraged to make actionable decisions that lead to profitable products.
Specialties: Quantitative and qualitative methodologies (moderation, ethnography, contextual inquiry, and generative/formative usability, user research); user experience for UI interfaces; people management