PIXEL LEADERSHIP GROUP
  • ABOUT US
    • The Pixel Team >
      • Jamie Lewis Smith, PhD
      • Rebecca L Behle, MLIS
      • Cassandra Vaughn
      • Adam B. Troy, PhD
      • Brett Powell
      • Jorge Perez
    • Pixel Coaches >
      • Adam J. Feiner, PsyD, MBA Coach Bio
      • Ali O'Malley, PhD Coach Bio
      • Bernardo Ferdman, PhD Coach Bio
      • Bill Frankel Coach Bio
      • Brooklyn Stabile Coach Bio
      • Cassandra Vaughn, MS Coach Bio
      • Daniel C. Lattimore, PhD Coach Bio
      • Ed Kim, MA Coach Bio
      • Ginevra Drinka, PhD Coach Bio
      • Heather McCarren, PhD Coach Bio
      • Jamie Lewis Smith, PhD Coach Bio
      • Jane M Floyd, PsyD Coach Bio
      • Jay Trambadia, PsyD, ABPP Coach Bio
      • Kate Licastro, PhD Coach Bio
      • Kathryn Esquer, PsyD, MBA Coach Bio
      • Keisha Morris, MALM Coach Bio
      • Lauren Catenacci, PhD Coach Bio
      • Lauren Frye, PhD Coach Bio
      • Liz Sweigert, PhD Coach Bio
      • Michael "Brett" Powell Coach Bio
      • Patti Weiter, PsyD Coach Bio
      • Robin Graff-Reed, PhD Coach Bio
      • Stacey P. Miller, PhD Coach Bio
      • Thuy Boardman, PhD Coach Bio
      • Velvet Landingham, PhD Coach Bio
    • PIXEL COACHING POLICIES + PRACTICES
    • Get In Touch >
      • Feedback Survey
  • SERVICES
    • Your Leadership Toolkit >
      • Let Us Be Your Guide
      • Leadership Insight Sessions >
        • Virtual Leadership Development Programs
        • Work Strong+Successful Series >
          • Leadership Foundation Session
          • Targeted Development Sessions >
            • Manage Conflict at Work
            • Delegate for Best Results
            • Manage Up More Effectively
            • Motivate & Inspire Your Team
            • Increase Communication Effectiveness
            • Coach & Develop Your Team
        • Self-Awareness through DISC
      • The Leadership Lab
      • Manager Masterclasses >
        • Register for Manager Masterclasses
      • Resource Library
      • Coaching for Peak Performance >
        • Pixel Coaching Programs
      • Dive Deeper: Books, Articles, Videos, Presentations, + Podcasts >
        • Presentations to Achieve Your Goals >
          • Develop Your Managers into Employee Engagement + Retention Maximizers
          • Anyone Can Lead - Career Coffee Chat
        • Books to Achieve Your Goals
        • Articles to Achieve Your Goals
        • Videos to Achieve Your Goals
        • Podcasts to Achieve Your Goals
    • Solutions for Teams & Organizations >
      • Developing Servant Leaders >
        • Leadership Assessments
      • Building Innovative Teams
      • Creating Healthy Organizations
  • Assessments
    • Leader Assessments >
      • Pixel Perspectives+ 360
      • Custom 360-Degree Assessments
    • Employee Experience Assessments >
      • PIXEL EMPLOYEE THRIVING+ INDEX
      • PIXEL TEAM10+ ASSESSMENT >
        • Access Our White Paper
        • Learn More about PIXEL TEAM10+ ASSESSMENT
    • Organization Assessments
    • Take an Insight Assessment
  • ANALYTICS
    • Science >
      • Our Research
      • Other Great Resources
      • Participate in Our Research
    • Survey Confidentiality
  • FOR COACHES
    • CoachShift - Therapist-to-Coach Transition Program
    • ASSESSMENT CERTIFICATION >
      • PIXEL PERSPECTIVES+ CERTIFICATION
      • TEAM10+ CERTIFICATION
    • Consultant Masterclasses
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BERNARDO FERDMAN, PHD, BCC

SENIOR EXECUTIVE COACH
San Diego, CA

Dr. Bernardo Ferdman is an internationally recognized expert on inclusion, leadership, and organizational effectiveness with more than 40 years of experience coaching and advising leaders in the United States and globally. He partners with senior leaders and leadership teams to translate values into everyday leadership behaviors, helping them shape how they communicate, make decisions, and work across differences.
 
In coaching, Bernardo creates a thoughtful, grounded space where leaders can slow down, reflect, and move forward with intention. Through deep listening, honest dialogue, and carefully chosen challenge, he helps clients see patterns in both their own leadership and the systems around them. Leaders often describe his coaching as both supportive and clarifying, enabling them to navigate complexity, manage tension more effectively, and act with greater confidence and authenticity. His work frequently focuses on presence, communication, conflict, influence, and leading inclusively while still maintaining accountability and results.
 
Bernardo has coached executives at all levels, from CEOs to emerging leaders, across business, government, higher education, and nonprofit organizations, and he coaches in both English and Spanish. A Distinguished Professor Emeritus at Alliant International University, he brings a strong research foundation to a practical, action-oriented approach. He is a Fellow of the American Psychological Association and the author of Inclusive Leadership: Transforming Diverse Lives, Workplaces, and Societies and Diversity at Work: The Practice of Inclusion. His coaching helps leaders align effectiveness with humanity so they can perform at a high level while creating environments where people can fully contribute and thrive.

​Areas of Specialization

Certifications/Training

Inclusive Leadership
Executive Presence + Leadership Impact
Leading Across Differences
Difficult Conversations + Conflict Management
Influence Without Authority
Leadership Communication
Navigating Organizational Change
Leading through Complexity
Building Trust + Psychological Safety
Senior Leadership Transitions
Leadership Team Effectiveness + Collaboration

Academic Affiliations

 Distinguished Professor Emeritus, Organizational Psychology and Leadership
​Alliant International University
Board Certified Coach (BCC)
Workplace Big Five Profile
Conflict Dynamics Profile
The PROFILOR 360
Pixel Perspectives+ 360 Insights Tool
Wiley Everything DiSC

Education

MS / PhD Psychology
Yale University

BS Psychology Princeton University

Languages

English
​Spanish

How We Can Help

Your Leadership Toolkit
Developing Servant Leaders
Building Innovative Teams
Creating Healthy Organizations

Who We Are

About Us
Meet the Team
Members

Support

Contact
Privacy Policy
Terms of Use
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1468 West 9th Street, Suite 100
Cleveland, OH 44133   I   330.366.6762
© 2025 PIXEL LEADERSHIP GROUP ALL RIGHTS RESERVED
  • ABOUT US
    • The Pixel Team >
      • Jamie Lewis Smith, PhD
      • Rebecca L Behle, MLIS
      • Cassandra Vaughn
      • Adam B. Troy, PhD
      • Brett Powell
      • Jorge Perez
    • Pixel Coaches >
      • Adam J. Feiner, PsyD, MBA Coach Bio
      • Ali O'Malley, PhD Coach Bio
      • Bernardo Ferdman, PhD Coach Bio
      • Bill Frankel Coach Bio
      • Brooklyn Stabile Coach Bio
      • Cassandra Vaughn, MS Coach Bio
      • Daniel C. Lattimore, PhD Coach Bio
      • Ed Kim, MA Coach Bio
      • Ginevra Drinka, PhD Coach Bio
      • Heather McCarren, PhD Coach Bio
      • Jamie Lewis Smith, PhD Coach Bio
      • Jane M Floyd, PsyD Coach Bio
      • Jay Trambadia, PsyD, ABPP Coach Bio
      • Kate Licastro, PhD Coach Bio
      • Kathryn Esquer, PsyD, MBA Coach Bio
      • Keisha Morris, MALM Coach Bio
      • Lauren Catenacci, PhD Coach Bio
      • Lauren Frye, PhD Coach Bio
      • Liz Sweigert, PhD Coach Bio
      • Michael "Brett" Powell Coach Bio
      • Patti Weiter, PsyD Coach Bio
      • Robin Graff-Reed, PhD Coach Bio
      • Stacey P. Miller, PhD Coach Bio
      • Thuy Boardman, PhD Coach Bio
      • Velvet Landingham, PhD Coach Bio
    • PIXEL COACHING POLICIES + PRACTICES
    • Get In Touch >
      • Feedback Survey
  • SERVICES
    • Your Leadership Toolkit >
      • Let Us Be Your Guide
      • Leadership Insight Sessions >
        • Virtual Leadership Development Programs
        • Work Strong+Successful Series >
          • Leadership Foundation Session
          • Targeted Development Sessions >
            • Manage Conflict at Work
            • Delegate for Best Results
            • Manage Up More Effectively
            • Motivate & Inspire Your Team
            • Increase Communication Effectiveness
            • Coach & Develop Your Team
        • Self-Awareness through DISC
      • The Leadership Lab
      • Manager Masterclasses >
        • Register for Manager Masterclasses
      • Resource Library
      • Coaching for Peak Performance >
        • Pixel Coaching Programs
      • Dive Deeper: Books, Articles, Videos, Presentations, + Podcasts >
        • Presentations to Achieve Your Goals >
          • Develop Your Managers into Employee Engagement + Retention Maximizers
          • Anyone Can Lead - Career Coffee Chat
        • Books to Achieve Your Goals
        • Articles to Achieve Your Goals
        • Videos to Achieve Your Goals
        • Podcasts to Achieve Your Goals
    • Solutions for Teams & Organizations >
      • Developing Servant Leaders >
        • Leadership Assessments
      • Building Innovative Teams
      • Creating Healthy Organizations
  • Assessments
    • Leader Assessments >
      • Pixel Perspectives+ 360
      • Custom 360-Degree Assessments
    • Employee Experience Assessments >
      • PIXEL EMPLOYEE THRIVING+ INDEX
      • PIXEL TEAM10+ ASSESSMENT >
        • Access Our White Paper
        • Learn More about PIXEL TEAM10+ ASSESSMENT
    • Organization Assessments
    • Take an Insight Assessment
  • ANALYTICS
    • Science >
      • Our Research
      • Other Great Resources
      • Participate in Our Research
    • Survey Confidentiality
  • FOR COACHES
    • CoachShift - Therapist-to-Coach Transition Program
    • ASSESSMENT CERTIFICATION >
      • PIXEL PERSPECTIVES+ CERTIFICATION
      • TEAM10+ CERTIFICATION
    • Consultant Masterclasses